{"id":5378,"date":"2026-08-12T04:55:42","date_gmt":"2026-08-12T04:55:42","guid":{"rendered":"https:\/\/lumeamara.online\/?p=5378"},"modified":"2026-08-12T04:55:43","modified_gmt":"2026-08-12T04:55:43","slug":"skin-health-and-wellness-trends-drive-global-growth-in-year-round-spf-use-says-circana","status":"publish","type":"post","link":"https:\/\/lumeamara.online\/?p=5378","title":{"rendered":"Skin health and wellness trends drive global growth in year-round SPF use, says Circana"},"content":{"rendered":"<ul>\n<li>\n<h2>Premium and prestige SPF products outperform as consumers trade up on sun protection<\/h2>\n<\/li>\n<li>\n<h2>Social media, skincare trends and dermatologist advice reshape global SPF habits<\/h2>\n<\/li>\n<\/ul>\n<p>London, UK\u00a0\u2013\u00a022nd\u00a0June 2026\u00a0\u2013\u00a0As awareness grows around the importance of daily sun protection following\u00a0World\u00a0Sunscreen Day\u00a0in May,\u00a0new global data and insights fromCircana\u00a0show that sunscreen and SPF products are no\u00a0longer just summer holiday essentials. Instead, SPF is increasingly becoming part of everyday skincare and wellness routines around the world<\/p>\n<p>Globally, growing awareness of skin cancer, skin <a href=\"https:\/\/lumeamara.online\/?p=5349\" title=\"Balochistan, MNCH ink MoU to strengthen child health services\">health<\/a>,\u00a0and premature ageing is helping turn sun protection into an everyday skincare priority rather than a purely seasonal purchase. Dermatologist recommendations, evolving skincare routines,\u00a0and social media influence are also encouraging consumers to adopt SPF products more consistently throughout the year<\/p>\n<p><strong>Larissa Jensen, SVP Global Beauty Industry Advisor, Circana<\/strong>\u00a0said:\u00a0\u201cSPF demand is becoming less dependent on sunshine and weather patterns, and more closely linked to preventative skincare habits, wellness <a href=\"https:\/\/lumeamara.online\/?p=5304\" title=\"The culture surrounding \u2018ideal\u2019 childbirth has to evolve | Letters\">culture<\/a> and awareness of the cumulative effects of daily UV exposure, even during colder or cloudier months.\u201d<\/p>\n<figure>\n<img decoding=\"async\" src=\"https:\/\/lumeamara.online\/wp-content\/uploads\/2026\/08\/51a29a_380e50d91f434f098d6237a5d43b2ecb-mv2.jpg\" alt=\"\"><br \/>\n<\/figure>\n<h2>Sun protection is becoming an everyday skincare priority globally<\/h2>\n<p>Retail sales data across\u00a0Circana\u2019s\u00a0global markets is already reflecting\u00a0changing consumer attitudes towards SPF and sun protection<\/p>\n<h3>Australia<\/h3>\n<p>In Australia,\u00a0which has the\u00a0highest rate of skin cancer in the world,\u00a0suncare sales have grown by almost\u00a0+60% over the past four summers, rising from\u00a0A$64.4 million in Summer 2022 to\u00a0A$102.7 million in Summer 2026. Over the same period, average\u00a0prices increased sharply, with price per unit climbing\u00a0+35% from around\u00a0A$11 to more than\u00a0A$15<\/p>\n<p>Unit sales have grown at a much slower pace than dollar sales, increasing by\u00a0+18% over the same period, reflecting a shift towards higher-priced products and smaller pack sizes, alongside broader premiumisation and inflationary pressures within the category<\/p>\n<p>Looking ahead, future growth is likely to be driven by innovation,\u00a0regulated sun protection products, premium formats,\u00a0and smarter pricing strategies, as consumers become more selective about the SPF products they purchase<\/p>\n<h3>EMEA<\/h3>\n<p>Across Circana\u2019s largest EU\u00a0\u2018Big\u00a06\u2019\u00a0markets (France, Germany, Italy, the Netherlands, Spain,and the UK) the total\u00a0retail\u00a0Sun Care category is now worth approximately\u00a0\u20ac1.6bn ($1.8bn), with sales rising 11.6%\u00a0year-on-year during the 52 weeks ending 29 March 2026. Growth was driven by continued consumer demand for sun protection and seasonal skincare products, with unit sales also increasing by\u00a0+8% across the region.<\/p>\n<p>The UK outperformed the wider EU6 market, recording\u00a0+16.3% value growth and\u00a0+11.5%unit\u00a0growth over the same period. Brand-led products played a particularly important role in driving category momentum, contributing\u00a0+69% of\u00a0the total\u00a0unit growth in the UK\u00a0(+6.4 million units, \u20ac57.3 million \u00a0or\u00a0$68.0m)\u00a0and\u00a0+92%\u00a0of\u00a0the total\u00a0unit growth\u00a0in Spain\u00a0(+1.8 million units,\u00a0\u20ac28.2\u00a0million\u00a0or\u00a0$33.5\u00a0million)\u00a0highlighting continued shopper demand for trusted and recognisable sun care brands.<\/p>\n<p>Circana\u2019s latest prestige beauty sales data from leading department stores, beauty specialist retailers and e-commerce channels across the UK and Europe shows that prestige\u00a0\u2018In-SunSPF\u00a0products in the EU Big 5 markets\u00a0(UK, France, Germany, Italy,\u00a0and Spain)\u00a0grew\u00a0+20% in value during the first quarter of 2026, despite this typically being one of the least sunny periods of the year. The figures highlight growing year-round demand for premium sun protection products.<\/p>\n<p>Across Europe\u2019s prestige beauty market overall, prestige sun care generated \u20ac239.7\u00a0million in sales during the 12 months ending March 2026, up\u00a0+17% year-on-year, with more than 10.2 million units sold. Facial SPF products were among the strongest-performing segments, with face sun care sales rising\u00a0+26% in value over the same period<\/p>\n<p>Dermatologist-led messaging, public health campaigns,\u00a0and social media platforms such as TikTok and Instagram are helping normalise daily SPF use, particularly among younger consumers and skincare-focused audiences. The growth of K-Beauty, or Korean beauty, brands and hybrid skincare products is also accelerating innovation within the category, particularly in facial SPF<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3>US<\/h3>\n<p>In the US, the total sun care category reached $2.7bn\u00a0in\u00a0value\u00a0sales in the 12 months ending March 2026, up\u00a0+6% year-on-year. Mid-range or\u00a0\u2018masstige\u2019\u00a0SPF brands significantly outperformed traditional mass-market products, growing\u00a0+23%\u00a0and\u00a0generated $323 million in\u00a0value\u00a0sales<\/p>\n<p>US consumers are continuing to spend more on sun protection products, with average annual spend per buyer rising to $44.24, up\u00a0+2% year-on-year, while purchase frequency remained steady at around three purchases per shopper annually. Average product prices also increased to $13.15<\/p>\n<p>Mass retail is the\u00a0leading channel for sun care sales in the US, followed by\u00a0e-commerce, drug stores, beauty\u00a0specialty\u00a0retailers,\u00a0and traditional grocery outlets<\/p>\n<p>US prestige sun care sales also remained strong, reaching $774.9 million, up +11% year-on-year for the same period.\u00a0Coinciding with shoppers becoming more ingredient-focused, the growth in mineral-based sun care is significantly outpacing that of chemical sunscreens<\/p>\n<h3>LATAM<\/h3>\n<p>Across Latin America, sun protection generated $76 million in sales during the 12 months ending March 2026, accounting for\u00a0+9% of total skincare sales and growing\u00a0+11% year-on-year. Mid-range and mass-market brands continue to dominate the category, with Korean and Japanese beauty brands helping to drive growth.\u00a0<\/p>\n<p>E-commerce remains the leading channel, accounting for\u00a0nearly three-quarters\u00a0of sales and growing five times faster than bricks-and-mortar retail. Despite increasing year-round awareness of sun protection, the category remains highly seasonal, with almost half (47%) of all sales occurring during the summer months<\/p>\n<p>Sun protection sales in Brazil\u2019s prestige retail market\u00a0reached $10 million in the same period, growing +12% year-on-year and outperforming the wider skincare category. While mid-range and mass brands sold within these stores accounted for most of the sales,\u00a0prestige brands\u00a0grew the fastest, driven partly by Asian beauty brands<\/p>\n<p>Digital retail is also playing an increasingly important role in the category\u2019s growth. In Brazil, online sales accounted for 63% of prestige SPF sales and grew three times faster than physical retail stores<\/p>\n<h3>China<\/h3>\n<p>In China, the prestige suncare category generated $287 million in e-commerce sales during 2025, accounting for 3% of the overall prestige skincare market. Despite its relatively small share, suncare was the fastest-growing prestige skincare segment, with sales increasing\u00a0+32% year-on-year. Growth was driven by strong demand across the country&#8217;s leading online marketplaces,\u00a0Tmall and<a href=\"http:\/\/JD.com\" rel=\"nofollow noopener\" target=\"_blank\">JD.com<\/a>. Purchasing remains highly seasonal, with May and June representing the peak months for sun protection sales.<\/p>\n<p><strong>Jensen concluded<\/strong>: \u201cAlthough seasonality still influences demand, evidence increasingly points towards SPF becoming a permanent part of consumers\u2019 daily skincare routines rather than a reactive summer purchase.\u201d\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><strong>\u00a0<\/strong><strong>Notes to Editor<\/strong><\/p>\n<p>\u2022\u00a0World Sunscreen Day <a href=\"https:\/\/lumeamara.online\/?p=5364\" title=\"Injuries can take a mental toll on athletes\">take<\/a>s place annually on 27 May and aims to raise awareness around the importance of sun protection and skin health<\/p>\n<p>\u2022\u00a0Australian data is based on Circana household shopper panel insights, representing a sample of14,000\u00a0Australian households\u00a0up to 19 April 2026.\u00a0Seasonal analysis is defined as Summer (December\u2013February)<\/p>\n<p>\u2022\u00a0UK data based on Mass Suncare data 52 w\/e\u00a028\u00a0March 2026<\/p>\n<p>\u2022\u00a0US data based on Complete Beauty, 12 months ending March 2026<\/p>\n<p>\u2022\u00a0LATAM\u00a0data relates to prestige retail sales only, 12 months ending March 2026.\u00a0Summer\u00a0is\u00a0Dec-Mar for South America and Jun-Sep for Mexico<\/p>\n<p><em>\u2022\u00a0China data accounts for e-commerce sales only in 2025.\u00a0<\/em><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>About Circana<\/strong><\/p>\n<p>Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Circana\u2019s predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behaviour driving it, and accelerate their growth. Circana\u2019s Liquid Data\u2122 technology platform is powered by an expansive, high-quality data set, and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy. \u00a0\u00a0<\/p>\n<p>Learn more at\u00a0https:\/\/www.circana.com\/<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Media contact<\/strong><\/p>\n<p><strong>Marcus Edgar<\/strong><\/p>\n<p>Associate, Eureka Communications<\/p>\n<p>e.marcus@eurekacomms.co.uk<\/p>\n<p>m:\u00a0AUS\u00a0+61\u00a0(0)404 644 292 \u2013 UK +44 (0)7810 876 077<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>London, UK\u00a0\u2013\u00a022nd\u00a0June 2026\u00a0\u2013\u00a0As awareness grows around the importance of daily sun protection following\u00a0World\u00a0Sunscreen Day\u00a0in May,\u00a0new global data and insights fromCircana\u00a0show that sunscreen and SPF products are no\u00a0longer just summer holiday essentials. Instead, SPF is increasingly becoming part of everyday skincare and wellness routines around the world<\/p>\n","protected":false},"author":1,"featured_media":5381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[894,40,893,630,131],"class_list":["post-5378","post","type-post","status-publish","format-standard","has-post-thumbnail","category-family-wellness","tag-drive","tag-health","tag-skin","tag-trends","tag-wellness"],"_links":{"self":[{"href":"https:\/\/lumeamara.online\/index.php?rest_route=\/wp\/v2\/posts\/5378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lumeamara.online\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lumeamara.online\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lumeamara.online\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lumeamara.online\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5378"}],"version-history":[{"count":1,"href":"https:\/\/lumeamara.online\/index.php?rest_route=\/wp\/v2\/posts\/5378\/revisions"}],"predecessor-version":[{"id":5380,"href":"https:\/\/lumeamara.online\/index.php?rest_route=\/wp\/v2\/posts\/5378\/revisions\/5380"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lumeamara.online\/index.php?rest_route=\/wp\/v2\/media\/5381"}],"wp:attachment":[{"href":"https:\/\/lumeamara.online\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lumeamara.online\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lumeamara.online\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}