{"id":5577,"date":"2026-08-17T06:30:27","date_gmt":"2026-08-17T06:30:27","guid":{"rendered":"https:\/\/lumeamara.online\/?p=5577"},"modified":"2026-08-17T06:30:30","modified_gmt":"2026-08-17T06:30:30","slug":"real-couples-front-national-alcohol-and-pregnancy-campaign-from-perth-indie-berlin-lbbonline","status":"publish","type":"post","link":"https:\/\/lumeamara.online\/?p=5577","title":{"rendered":"Real Couples Front National Alcohol and Pregnancy Campaign From Perth Indie Berlin | LBBOnline"},"content":{"rendered":"

\"sencka\u0111\"
\nEDITION\u2192
\nGlobal
\n\u2022
\nUSA
\n\u2022
\nUK
\n\u2022
\nAUNZ
\n\u2022
\nCANADA
\n\u2022
\nIRELAND
\n\u2022
\nFRANCE
\n\u2022
\nGERMANY
\n\u2022
\nASIA
\n\u2022
\nEUROPE
\n\u2022
\nLATAM
\n\u2022
\nMEA
\nEdition : InternationalLanguage : English
\nHOME
\nNEWS
\nCREATIVE LIBRARY
\nIMMORTAL AWARDS
\nMEMBER COMPANIES
\nPEOPLE
\nJOBS
\nHow LBB WorksPlans & Pricing<\/a>Editorial Toolkit
\n\"Rectangle\"
\nnews
\nNEWS
\nCREATIVE LIBRARY
\nIMMORTAL AWARDS
\nMEMBER COMPANIES
\nPEOPLE
\nJOBS
\nLogin or Register<\/a>
\nCreative in association withLittle Black Book<\/a>
\nCreative
\nReal Couples Front National Alcohol and Pregnancy Campaign From Perth Indie Berlin
\n16\/08\/2026
\nlbbonline.com
\n0
\nLIKE
\nADD TO COLLECTION
\n16\/08\/2026
\nShare
\nDirected by Jhaz Bullen-Williams, the Australian Government work documents a real pregnancy week-by-week<\/p>\n

The national campaign ‘Every Moment Matters’ is shifting its focus from pregnant women to the people around them, with a new phase, ‘We All Have a Part to Play’, celebrating the outsized impact of small acts of support<\/p>\n

The Foundation of Alcohol Research and Education\u2019s (FARE) national campaign on alcohol and pregnancy vie Perth indie Berlin launches nationally today<\/p>\n

Where earlier work spoke to women who were pregnant or trying to conceive, this campaign turns to everyone else in the room. It puts partners, family<\/a> and friends at the centre, and celebrates the outsized impact of small acts of support: providing alcohol-free options at social events, offering support rather than opinions, or simply going alcohol-free alongside your partner<\/p>\n

Kate Kenyon, senior account director at Berlin, said, “So often, women carry the full weight of pregnancy decisions on their own<\/p>\n

“It was a privilege to work with FARE on a campaign about shifting that, showing more Australians that the responsibility for an alcohol-free pregnancy shouldn’t sit with one person alone.”<\/p>\n

Directed by Jhaz Bullen-Williams, ‘We All Have a Part to Play’ unfolds like a memory, opening on a black and white photographic archive documenting a real pregnancy week-by-week, before colour, sound and movement bring the moment to life<\/p>\n

Cast with real couples, families and friends rather than actors and shot with room to improvise, the films capture unguarded moments of support<\/p>\n

The work builds on nearly five years of evidence. Since launching in November 2021, ‘Every Moment Matters’ has been independently evaluated by the South Australian Health and Medical Research Institute\/National Centre for Education and Training on Addiction<\/p>\n

The research found the proportion of current\/recently pregnant women who abstained from alcohol following confirmation of their pregnancy rose from 66% in October 2021 to 80.2 % in October 2023. A 2024 Social Return on Investment report found every $1 invested in the program generated $9 in social return<\/p>\n

Ayla Chorley, CEO of FARE, said, “The success of ‘Every Moment Matters’ over the past five years is a testament to what can be achieved through collaboration and a shared commitment to improving outcomes for families<\/p>\n

“We thank Berlin as creative partners, along with lived experience advocates, health professionals, community representatives, and stakeholders whose expertise, experience and dedication have helped bring this campaign to life<\/p>\n

“As we enter this next phase, we’re building on that momentum and reinforcing the role that partners, families, friends and health professionals can play in supporting alcohol-free pregnancies. Every pregnancy matters. Every conversation matters. And every moment matters.”<\/p>\n

\n\"\"
\n<\/figure>\n

\u200bThe campaign runs across out-of-home, online video, social, radio and digital<\/p>\n

‘Every Moment Matters’ is endorsed and funded by the Australian Government. It forms part of a broader program of information and training, re Australia and NACCHO.\u00a0<\/p>\n

CreditsAdd my Credit
\nCreative in association withLittle Black Book<\/a>
\nMore News from Berlin
\nBerlin Creates Collaged ‘CAREer’ Campaign for Murdoch University<\/a>03\/06\/2026
\nPerth Agencies Are Resourceful, Good-Value. Do They Care \u201cToo Much About What East Coast Thinks\u201d?24\/03\/2026
\nAUNZ Indies Want To Push Beyond \u201cPearl Clutching,\u201d Challenge Orthodoxy in 202621\/01\/2026
\nALL THEIR NEWS
\nWork from Berlin
\nWe All Have a Part to Play ‘Mum’The Foundation of Alcohol Research and Education (FARE)
\n16\/08\/2026
\nWe All Have a Part to Play ‘Dan’The Foundation of Alcohol Research and Education (FARE)
\n16\/08\/2026
\nWe All Have a Part to Play ‘Mates’The Foundation of Alcohol Research and Education (FARE)
\n16\/08\/2026
\nALL THEIR WORK
\nSUBSCRIBE TO LBB’S newsletterEnter your email<\/a>
\nFOLLOW US
\nEvents<\/a>
\nDPA + SLA (+ US Add.)
\nMyLBB Score
\nAbout Us
\nContact
\nEditorial Toolkit
\nHelp & FAQ
\nPrivacy Policy
\nMain Terms & Conditions
\nNewsletters<\/a>
\nCreate your own LBB icons
\nHow it works
\nPlans & Pricing<\/a>
\nLBB’s Global Sponsor
\n\"English\"
\nLanguage:English
\n\u00a9 2005-2023 LBB Ltd\u00b7Privacy and Cookie Policy\u00b7Terms and Conditions
\nv2.25.1<\/p>\n","protected":false},"excerpt":{"rendered":"

The national campaign ‘Every Moment Matters’ is shifting its focus from pregnant women to the people around them, with a new phase, ‘We All Have a Part to Play’, celebrating the outsized impact of small acts of support<\/p>\n","protected":false},"author":1,"featured_media":5582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[1025,1024,339,217,1023],"class_list":["post-5577","post","type-post","status-publish","format-standard","has-post-thumbnail","category-pregnancy","tag-alcohol","tag-couples","tag-front","tag-national","tag-real"],"_links":{"self":[{"href":"https:\/\/lumeamara.online\/index.php?rest_route=\/wp\/v2\/posts\/5577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lumeamara.online\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lumeamara.online\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lumeamara.online\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lumeamara.online\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5577"}],"version-history":[{"count":1,"href":"https:\/\/lumeamara.online\/index.php?rest_route=\/wp\/v2\/posts\/5577\/revisions"}],"predecessor-version":[{"id":5581,"href":"https:\/\/lumeamara.online\/index.php?rest_route=\/wp\/v2\/posts\/5577\/revisions\/5581"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lumeamara.online\/index.php?rest_route=\/wp\/v2\/media\/5582"}],"wp:attachment":[{"href":"https:\/\/lumeamara.online\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lumeamara.online\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lumeamara.online\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}