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Skin health and wellness trends drive global growth in year-round SPF use, says Circana

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London, UK – 22nd June 2026 – As awareness grows around the importance of daily sun protection following World Sunscreen Day in May, new global data and insights fromCircana show that sunscreen and SPF products are no longer just summer holiday essentials. Instead, SPF is increasingly becoming part of everyday skincare and wellness routines around the world